KYMCO USA, FULL THROTTLE Power Up Promotional Partnership
KYMCO USA and FULL THROTTLE ENERGY DRINK® have signed a partnership that will have the brands working together on a series of co-promotions during the 2011 NHRA Full Throttle Drag Racing Series schedule.
In the first promotion, fans can register to win a custom KYMCO Super 8 150 scooter to be awarded at the Automobile Club of Southern California NHRA Finals, Nov. 13 in Pomona, Calif.
A sporty model perfect for race fans, the Super 8 150 to be given away is wrapped in FULL THROTTLE ENERGY DRINK branding and emblazoned with NHRA logos. The bike features an air-cooled and carbureted 149cc four-stroke SOHC engine, telescopic fork and dual shocks, wave disc and drum brakes, and 100/80-14 front and 120/80-14 rear tires. The 1.3-gallon fuel tank and estimated range of 69 mpg should be good for multiple laps around the pits on race weekends.
FULL THROTTLE ENERGY DRINK and KYMCO USA will team to advertise the co-promotion in local race markets before and during all scheduled NHRA events.
To check out all the details go to: http://www.kymcousa.com/full_throttle.html
KYMCO USA became the Official Scooter & Off-Road Vehicle Supplier of the NHRA in 2009, the same year the FULL THROTTLE ENERGY DRINK brand assumed title sponsorship of the drag racing series.
This new marketing partnership with FULL THROTTLE ENERGY DRINK is the latest in a multi-prong approach to ensure that KYMCO scooters and off-road vehicles maximize their presence at NHRA events.
KYMCO USA already provides scooters and off-road vehicles at NHRA Full Throttle Drag Racing Series events, as well as at the NHRA’s five owned and operated drag racing facilities, and last year added John Force Racing to the list of NHRA motorcycle and auto teams utilizing their vehicles in pit services.
One of 18 scooter models marketed by KYMCO USA, the Super 8 150 (MSRP: $2,399) is 50-state legal, carries a two-year factory warranty and is sold in Red/White, Blue/White and Black/Silver.
The Coca-Cola Company launched FULL THROTTLE ENERGY DRINK in 2005. Today its energy drink lineup includes Original Citrus, Blue Agave, Red Berry, Coffee Mocha and Coffee Caramel.