ATV Sales Mirror Upward Growth Trend
Motorcycle Industry Council
New unit ATV sales are up .5 percent through October compared to the same period in 2003, marking the 13th straight year of growth for these modern workhorses and popular recreational products.
In 2003, new unit ATV sales climbed to an estimated 886,000, an increase of 3.9 percent over 2002. Many of the MIC-member manufacturers of motorcycles also distribute ATVs to the same dealerships nationwide. Estimated combined motorcycle and ATV sales for 2003 reached 1,882,000 units, an all time record, up 4.2 percent over 2002.
When estimated ATV unit sales to date for this decade (Jan. 2000 - Oct. 2004) are compared with the previous, we find another astounding statistic: new unit sales of ATVs have already increased 34 percent over the entire 1990-1999 decade.
The Motorcycle Industry Council (MIC) is a not-for-profit, national trade association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV parts and accessories and members of allied trades, located in Irvine.