To kick off its fall membership drive, the All-Terrain Vehicle Association (ATVA) today announced "The World's Greatest ATV Sweepstakes," which will award one lucky winner $10,000 to spend on ATVs, gear and accessories.

The winner, to be selected during the 2008-2009 holiday season, will be able to choose his or her favorite ATV and gear, allowing for maximum flexibility--and maximum fun. No purchase is necessary to enter.

"ATVA membership is a great value for riders, and the World's Greatest ATV Sweepstakes is a way for you to win your choice of ATV and some cool accessories," said ATVA Director Doug Morris. "Whether you're looking for the latest top-end racing ATV, a utility ATV for the farm and a snowplow attachment, or even a couple of smaller ATVs and gear for your kids, the choice is yours."

Anyone can enter the sweepstakes, which runs in conjunction with the ATVA's fall membership drive aimed at adding members to the country's premier ATV association. More members means more clout to protect your right to ride and to keep riding areas open.

"Now more than ever, the ATVA must fend off attacks on ATV riders," said Morris. "From efforts to ban kids from ATVs, to prohibiting riding in your own back yard, to closing public lands and trails to all motorized recreation. Joining the ATVA will help preserve our access to public lands for future generations."

To join the ATVA and to enter the sweepstakes, visit www.ATVAOnline.com