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Article's URL: http://atv.info/article.cfm?id=349.

ATVs, They’re Not Just for Boys Anymore

Tue, Sep/12/2006

Pretty in pink has a whole different meaning these days. Walk into an ATV dealership or open any ATV-related publication and you’ll see an increasing amount of riding gear for women and girls.

Polaris research has shown about one-third of the youth ATVs they manufacture are ridden by girls. As part of the increased interest, the company is coupling the best-selling line of youth ATVs and its entry-level Phoenix model with this latest trend to be the first major ATV manufacturer to offer ATVs geared specifically for girls. The “Pink Power,” limited-edition models are available for the Predator 50, Predator 90 and Phoenix 200.


The “Pink Power” youth models offer all the popular features that made the Polaris youth line the top choice for young riders, including electric start, automatic transmission, reverse and parental controls, with the addition of a pink personality girls can call their very own. Youth models also come with a matching helmet so girls can ride in style.


For girls16 and older, the “Pink Power” Phoenix adds a feminine touch to the easy-to-use and fun-to-ride Phoenix. 


“Pink Power” models will be available at Polaris dealerships starting in October, just in time for the holidays.


For more info go to Polaris homepage at www.polarisindustries.com.

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